Healthy Smooth, Shine, Strength, Softness

A luxurious color safe shampoo for all hair types that visibly smooths, increases shine & elasticity while transforming texture to smooth and youthful softness, and improving hair health. Known as the "no brainer" clean haircare shampoo, it's the most effective sulfate free, gluten free and vegan shampoo available. This beloved and best selling shampoo normalizes hair - adapts to what you need most. A custom blend of nourishing antioxidants, plus amino and fatty acids work from within to give you your best healthy hair ever.

AWARDS * Elle Magazine - Best Organic Shampoo for Any Hair Type - UltraShine Moisture Shampoo - For Shinier Strands,* Byrdi - Best Natural Shampoo that works as well as traditional formulas

For bar none, the healthiest hair you've ever experienced, pair with Step 2 UltraShine Moisture Conditioner and Step 3 SmartStart Leave-In Conditioner or SmartVolume Leave-In Conditioner for hair needing more volume. The 3-step system that will improve your hair life.