Cheers to 3 Years!

Join the wave of clean beauty & luxurious sustainability

Where purity of ingredients meet quality of performance to highlight your natural beauty

Some things are just not for compromising. Beauty is one of them. It's more than a boutique, it's our passion.

OMG - LALA and ELM is AMAZING! I'm carried away by this store and Erica's knowledge and enthusiasm. Not only have I purchased great products for myself that I love - I've had literally rave reviews for the gifts that I purchased there too. The perfect store if you're looking for a thoughtful gift or for products for yourself.

Brent F

I was drawn to Lala & Elm after seeing they carried some of my favorite clean beauty brands, I was impressed by the variety of products and price points available. Lala & Elm is easily a one-stop shop for all your beauty and skincare needs, but also a wonderful option for eco-friendly gifts for all ages.

Grace N

Lala and Elm is such a lovely local small business. They carry a wide range of clean skincare and beauty lines and are super knowledgable about matching you with products. Erica is so kind and gracious, too! I went to a girl's shopping night with a group of friends and had a blast - it was a great alternative to a regular girls' night out. It's a great spot to pop in a buy a gift or stock up on skincare favorites. Wilmington is so lucky to have a gem of a store like this!

Madison C