gitti was founded by Jennifer Baum-Minkus in Berlin, Germany, with a clear mission: to ring in a new era for the beauty industry, with product innovations that are better for the planet and its people.

Their conscious and holistic approach to beauty focuses on positive change and pushes the boundaries of the industry: from selecting safe ingredients, to developing performant formulas and sustainably designed packaging solutions - gitti is rethinking standards. 

The link between nature and science forms the basis of gitti's products. During development, gitti prioritizes the maximum use of natural origin ingredients and complement them with carefully selected, highly effective functional ingredients. The result: A nail polish formula that is 30-free, plant-based and cruelty-free with high-performance when it comes to brilliant shine and lastingness.