They call themselves Heretic because they've chosen to disrupt the status quo and do something different. Working with naturally-derived botanical ingredients, they create vibrant non-gendered functional fragrances blended in organic non-GMO sugarcane alcohol so you can experience the Ayurvedic benefits of the powerful plant materials.

Using ancient perfumery traditions and handcrafted in small batches at their Los Angeles studio, these natural fragrances are always vegan and cruelty-free.