Vibrant, Healthy, No Fade Hair Color! Protect your color investment with this breakthrough eco-luxe shampoo. Smartcolor gently cleanses and nourishes color treated hair while targeted amino acids increase hair strength to protect hair from the rigor of the color process. Experience supreme color retention, improved hair health and brilliant shine. Enjoy the light, clean, and divinely delicious, soft scent of grapefruit plus luscious floral undertones.