Schaf believes that in order to achieve clear, healthy looking skin, a simple, less-is-more practice using irritant-free products to clean and nurture skin needs to be followed to break the cycle of overstimulation, and reset skin's natural balance and regeneration system.

Schafs minimalist philosophy, or Skinamilism, is about taking a few steps back, using fewer but better products, harnessing the power of multitasking, and ultimately committing to a simpler, cleaner skincare routine to achieve better skin health.

All Schăf products are EWG Verified, Good Face Project Approved, Leaping Bunny Certified, cruelty-free, fragrance-free, irritant-free, gluten-free, vegan, and Made in Canada.