Alima Pure is a natural cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, their products are designed for everyone.

Kate O’Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher.

As a woman founded and run company, empowering and connecting with others has always been at the forefront of Alima pure. They believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are.

Alima pure creates makeup that doesn’t compromise. All products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals. 

Alima pure is a certified B Corp, a member of 1% for the Planet, and participates in a Green Source Renewable Power Program. They are also making a commitment to contribute a million trees to our beautiful planet by 2025 and would love your help doing it.