Our Story

A note from Erica:

My Godmother was an incredible influence and mentor to me.  She was a testament to what a strong woman can accomplish in this world and broke barriers.  It was her breast cancer diagnosis that prompted my journey to healthier living and clean beauty.  My first pregnancy a few years later amplified my desire for healthier living and clean beauty.  Like any parent, I simply wanted better for my children.  I wanted purity, efficacy, transparency, and integrity when it came to the products we used.  My mission grew while watching my children grow. 
Today, my two daughters share my desire and have joined me in showcasing and sharing products that are as effective as they are beautiful, without compromising ingredients.  My oldest daughter fondly called my Godmother “Lala” as a young child, so we created Lala & Elm in honor of the woman who taught us so much and was the very inspiration for our journey to healthier living.  Together, we welcome you to our lovely boutique in Coastal NC, where we are dedicated to bringing beauty and wellness without compromise to all ages along with eco-luxe accessories for coastal living at its best.  We strive to provide exceptional service to our clientele.  Each brand is thoughtfully curated and their story showcased along with their product line, empowering our clientele with knowledge.  Just as we love our brands, we love living on the coast, and strive to do our part to leave it better than we found it.  In an effort to protect the waters that connect us, we dedicate a portion of every sale to non-profit organizations focused on ocean conservation and environmental health.

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About Erica:

Erica received her Bachelor’s degree in Business with a minor in Spanish from NC State University. A former Industrial Environmental Health & Safety Consultant and translator, she also has an extensive sales background in real estate as a Realtor.  Erica learned the importance of exceeding client expectations early on while working for The Walt Disney Company and has applied that in all aspects of her professional life.  She believes in building a better tomorrow and has co-founded several scholarships.  Erica is an active member of her community and has served on numerous non-profit organization committees, including the NC Azalea Festival, where she served on the Board of Directors and was President in 2010.  She is the recipient of the Donna Jones Moritsugu Award and Ladies of the Cape Fear Award.  
Erica believes her greatest achievement is her family.  She and her husband have always worked to instill a strong work ethic and volunteerism with their daughters.  Today, Erica is immensely proud of her daughters, Alexis and Claire, and could not be happier that they are joining her in the mission of beauty without compromise.  

Our boutique

Our lovely boutique is located in the beautiful river to sea community of Wilmington in Coastal NC.  Just seconds away from Wrightsville Beach, our boutique is situated between the gated community of Landfall and beautiful Airlie Gardens. Upon entry, you’ll find specially curated clean beauty and wellness brands, as well as luxurious sustainable lifestyle accessories, suiting all ages and needs.  You’ll also enjoy artwork by local artist, Sean Ruttkay, highlighting our area beaches and the water that connects us all.  In our sitting area, you’ll find the Official Artwork Sean created for the NC Azalea Festival, which speaks to the past, present, and future and how we are all connected.  

Looking for the perfect gift idea?

Need a special gift?  We are happy to curate the perfect gift collection for that special someone, no matter the occasion.  No time to shop?  We know your time is precious and offer phone consultations.  Upon understanding more about your needs, we will curate the perfect gift collection and have it ready for you the same day.